I am passionate about improving digital products so people can interact with them naturally and intuitively. I also strive to create meaningful and lasting connections through UI and visual design.
As part of a Human-Centered Design approach, AI is integrated into my process to optimise efficiency, with critical thinking applied at every stage. More about me.
Retail app
UX / UI / PRODUCT DESIGN
ReStore for Retail is a Web and native mobile-based visual merchandising and operations platform empowering store associates and managers to enhance in-store shopping experiences.
As the product evolved to meet changing retail demands, crucial updates were implemented to improve its UI and user experience. An evidence-based, task-oriented design approach addressed key challenges in store operations, visual merchandising, and team collaboration.
The enhancements aimed to uplift the user experience and overall look and feel. The results not only met user needs and improved day-to-day activities but also aligned with key business objectives, ultimately driving operational efficiency and customer satisfaction
Tradies and jobs
UX / UI / PRODUCT DESIGN
Goodwork's mobile app is a place for tradies to find jobs, hire workers and connect with each other. As the product was in it's relativley early stages, a number of important updates were required to elevate the UI and user experience. An 'evidence based' and task-oriented design approach was applied to identify key pain points and optimise user flows.
The immediate focus was to talk with tradies who were vital in helping inform the next interations of the app and also working on the foundations of Goodworks component library as part of the design system.
Superannuation
Mobile app (MVP)
UX / UI / PRODUCT DESIGN
VicSuper, a profit-to-member super fund, needed to catch up to competitors by introducing a mobile app that would provide younger members with a more engaging and accessible way to monitor their superannuation progress.
Cyber security
Responsive web
(design revamp)
UI / VISUAL / INTERACTION DESIGN
VeroGuard is a leader in cybersecurity, preventing unauthorised access to cyber systems and data. The new website design across mobile, tablet and desktop needed to reflect their promise and convey trust, security and safety.
Productivity and learning
Mobile + tablet app
UX / UI / INTERACTION DESIGN
Pageup who focus on HR software were working on some internal projects. One of which was a mobile and tablet app developed to enable users to easily record informal learning undertaken and share beneficial resources among their colleagues.
Overdraft form
Responsive web
UX / UI / VISUAL DESIGN
ANZ Assured is an overdraft product that helps banking customers cover unexpected shortfalls. The process of applying for ANZ Assured was an arduous task and with outdated UI, the overall experience needed to be greatly improved.
Retail (Staff ticketing)
Tablet app
UX / UI / INTERACTION DESIGN
An overhaul of MYER's outdated system would allow floor managers and team members to find and print tickets while walking the floor, greatly improving efficiency and ease of use.
Setting financial goals
Web portal
UI / VISUAL DESIGN
Beeline is an online tool that helps users set simple financial goals and track their progress. As part of the redesign, the UI and visual design needed to align with VicSuper's updated digital styles. With the complexity of the tool came a number of new UI components and screen layouts which needed to be created.
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© Jeremy Laycock